K2 Snowboarding started off making the other things you ride down the mountain then came to their senses. They launched the Fatbob in 1988 it was a huge step forward to the industry as a whole. They were one of the first companies to truly embrace the bend revolution with their Gyrator in 2007 followed by the World Wide Weapon the following year. Their binding and boot lines have always killed it with such tech as inner boa (Boa-Conda) and Auto toe straps (Auto toe strap). Ever since they came on the scene they have pushed the industry to advance with riding.